20 March 2008, 2:22 PM
I apologize, I didn't realize how much of what I said was restatement.
Your solution wouldn't kill the industry, but it would certainly generate revenue. Streaming is certainly a viable option, as is on-demand programming or even a dedicated cable channel for recent or currently running shows. DVRs and tivo have changed the way people approach their TVs for media delivery--they receive an archivable backup of almost anything they watch. Packaged sets will likely still be in demand, no matter what other delivery structures are in place--use your remote to purchase sets of the show you're watching?
I think at root most of the people who download weren't going to be customers in the first place. In a way the industry isn't losing money on them--they were never going to pay for the product. The trade-off is that some of them end up becoming customers eventually, spending money they wouldn't have if they hadn't become exposed to the show through downloading.
Your solution wouldn't kill the industry, but it would certainly generate revenue. Streaming is certainly a viable option, as is on-demand programming or even a dedicated cable channel for recent or currently running shows. DVRs and tivo have changed the way people approach their TVs for media delivery--they receive an archivable backup of almost anything they watch. Packaged sets will likely still be in demand, no matter what other delivery structures are in place--use your remote to purchase sets of the show you're watching?
I think at root most of the people who download weren't going to be customers in the first place. In a way the industry isn't losing money on them--they were never going to pay for the product. The trade-off is that some of them end up becoming customers eventually, spending money they wouldn't have if they hadn't become exposed to the show through downloading.