Lynk,
What's interesting about this latest announcement is how it short-circuits the usual distro- via a North American company, and just goes straight to a previously-questionable source. On the other hand, Crunchyroll just got 4.5 mill in VC funding, so that must play a role in the choice.
Scar,
Serialized copies could work, if that's the sort of thing that helps with the customers. Some customers will really want that, some not so much. Another thing that helps are extras- things you can't get unless you buy the boxsets, like art books or T-shirts or something like that. Again, some fans will want that, some not so much. Anime companies would be well-advised to pay a few bucks to a research firm to get some clearer answers on what to include or avoid to maximize profits.
What's interesting about this latest announcement is how it short-circuits the usual distro- via a North American company, and just goes straight to a previously-questionable source. On the other hand, Crunchyroll just got 4.5 mill in VC funding, so that must play a role in the choice.
Scar,
Serialized copies could work, if that's the sort of thing that helps with the customers. Some customers will really want that, some not so much. Another thing that helps are extras- things you can't get unless you buy the boxsets, like art books or T-shirts or something like that. Again, some fans will want that, some not so much. Anime companies would be well-advised to pay a few bucks to a research firm to get some clearer answers on what to include or avoid to maximize profits.